I joined the oil and gas industry in 1996. My career started in consulting and business process mapping and led to organisation change management where I focused on what it took to get an organisation through the change process with minimum disruption.
It was during that time that my writing career took shape. It started in 1999 with the publication of my first books on speed-reading written in response to overwhelming information overload! Having studied all the speed-reading systems on the market, I found none that met my needs, so developed a system that I taught to students at The University of Aberdeen for two years. After ironing out the creases, I published Teach Yourself Speed-Reading and Successful Speed-Reading in a Week with Hodder Education (both still in print today). Woohoo! Blow the party poppers! A writing career was born!
Those first books were followed by a number of spin-offs on the topics of speed-reading and managing information overload, books on change management, a very weird book on copywriting, articles for various magazines, copy for various clients and a few works of fiction.
Today, I continue to hone my craft as a copywriter with a particular interest in the renewable energy sector.
Years as a writer
Articles, blogs, infographics, how-to features...
Cups of bean-to-cup coffee a year (some with cake)!
“The biggest mistake businesses make is to forget they’re talking to flesh-and-blood human beings who love nothing more than a rip-roaring, gut-tingling, butt-clenching story!”
I write for businesses who want to connect with their audience using content-rich, informative and relevant communication.
What makes great copy?
- Having a clear message
- Knowing your audience
- Using the best delivery mechanism
- Telling a great story